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Bentley Commerce Launches "Per Inquiry" Media Program to Convert Trade Dollars to Cash

SARASOTA, Fla.--(BUSINESS WIRE)--June 29, 2004--Bentley Commerce Corp. (OTCBB:BLYC) the leader in online barter and trade, www.BentleyCommerce.com, launched a Per Inquiry (PI) media program that should enable it to convert trade dollars into a new cash revenue stream. The Company anticipates that its new PI program can make millions of dollars of print, broadcast radio, cable TV and digital advertising media available to new and current clients that will pay cash for media provided by Bentley Commerce based on leads generated, subscriptions, orders or sales.
"Media is a major investment expense for companies," said Bruce Kamm, Bentley Commerce's CEO. "Bentley's aggregated buying power and the ability to utilize trade dollars to purchase excess media inventory will enable us to offer media with payment per inquiry or per order. With the PI program, a company can significantly increase its media and marketing without the typical huge upfront expense, by paying for their advertising with profit from new sales generated from the advertising. This helps increase media availability for companies that have a highly marketable product or service, but who do not have the budget for a large upfront media expense."

Company Online Stock Trading The first two companies that have PI media placement agreements with Bentley Commerce are in business sectors that range from comprehensive discount health and medical plans to DirectTV equipment, installation and service. Bentley Commerce will provide each company with a test market media plan and a variety of advertising venues. The companies will provide Bentley with a unique toll-free number for each type of media or market, so that it can track performance. It will then fine tune the plans and further media placement based on an analysis of the best performing markets, stations and networks.

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One example is a telecommunications company that is launching their business flat rate global long distance service worldwide by marketing to Bentley Commerce's tens of thousands of participating businesses in its Global Trade Marketplace. "For example, if only 2, 500 trade exchange members subscribe to the $ month service, it could ultimately generate about $3.6 million per year in trade revenues to the seller, new trade spending opportunities for exchanges, over $360, 000 in transaction fees to exchanges and $220, 000 in annual cash revenues to Bentley, " said Mr. Kamm. "The telecom company will be able to use the trade dollars it receives from sales, which is a newly found source of revenue, to offset cash expenses in marketing and launching its new technology throughout the world."

Stock Investing Course Gordon Lee, Bentley Commerce Corporation's chairman has resigned from the Board and all management and consulting positions to focus on American Interactive Digital Channels Corporation (Pink Sheets:ACNI), www.americanidc.com, a company he founded and serves as its CEO and Chairman.

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Stock System Trading Continuing with its cost reduction and restructuring program, Bentley Commerce, a Florida Corporation that had been headquartered in California, will be consolidating and moving to Lakewood Ranch, 9040 Town Center Parkway, Bradenton, Florida, just minutes from the Sarasota Bradenton International Airport.

Stock Investing Game To enhance communication, Bentley Commerce has added online interactive discussion forums on its www.BentleyCommerce.com website for shareholders, members of barter exchanges and others, to post topics, questions or suggestions for management, as well as communicate with one another. In addition, a toll-free central telephone voice recognition and call management system is now available to contact Bentley Commerce departments and personnel at 888-281-2465. It allows callers to speak the name of the person or the department they wish to be connected to, such as business development, trade floor, technical support, investor relations and marketing. Bentley Commerce also has operator assisted service, for those that prefer to speak with a person.

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Market Stock Trading About Bentley Commerce Corporation:

Online Stock Trading Canada Bentley Commerce Corp. is a business-to-business, Internet e-commerce company that is establishing a new marketplace and distribution channel for worldwide barter and trade. Through the development of a seamlessly integrated family of online barter services, it envisions that most barter transactions can be handled over the Internet in real time, with its proprietary VirtualBarter software. Bentley intends to serve as a clearinghouse for barter trades for fortune 500 trading partners, scores of existing retail barter exchanges that serve companies of all sizes, corporate barter companies that serve large multinational corporations, trade associations and their member companies, as well as media and travel agencies.

Stock Investing Basics Forward-Looking Statements:

Day Online Stock Trading With the exception of historical information, this news release and accompanying information may include forward-looking statements that involve a number of risks and uncertainties. Actual results could differ materially from those anticipated as a result of various risks. There are numerous factors that could contribute to such differences, therefore such projected events and anticipated results are not warranties or guaranties that such events will occur or that the Company will achieve such results. For more information about this corporation and risks involved in the investment of their publicly traded shares, please see the company's website(s), and/or documents filed with the SEC, which are easily accessible in the EDGAR database system.

Online Stock Trading Game Contacts

Stock Investing Software
Bentley Commerce Corporation
Bruce Kamm, 646-825-9001
bkamm@bentleycommerce.com
www.bentleycommerce.com
www.bentley.vbarter.com

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