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Sun Microsystems' Use of Innovative CNET Networks Ad Unit Drives Quality IT Audience to Live We

Sun Microsystems' Use of Innovative CNET Networks Ad Unit Drives Quality IT Audience to Live Web Event

CNET Unit Key Conduit to Establishing Ongoing Dialogue with Buyers

SAN FRANCISCO--(BUSINESS WIRE)--July 1, 2004--

Company Online Stock Trading CNET Networks, Inc. (Nasdaq:CNET) today announced the success of an online ad campaign, through which Sun attracted a high quality audience of enterprise buyers to its quarterly Network Computing Web event using CNET Networks' innovative Enterprise Launch ad unit.
The Enterprise Launch unit is a rich media opportunity for B2B marketers maximizing the impact of their ad messages to business and technology professionals within brief timeframes up to one week, reaching an audience of up to one million. During the campaign, the unit is displayed one time only to each person that visits the home pages of CNET Networks' business technology portfolio of Web sites, which include CNET News.com, ZDNet and TechRepublic.

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Online Trading Stock And As one of the first companies to leverage the unit, Sun discovered its value in both raising awareness among its target audience of IT buyers, and garnering their immediate response. As a key component of a broader Sun campaign, created and managed by ad agency Starcom Worldwide, the unit was leveraged to attract business decision makers to a June 1 online event featuring a live chat with Sun CEO Scott McNealy. The interactive Web event educated attendees on how Sun is reducing the cost and complexity of network computing.

    Because your web browser must request these advertising banners from the ad network Web site, these companies can send their own cookies to your cookie file, just as if you had requested a web page from our website. Please note that if an advertiser asks us to show an advertisement to a certain audience (for example, 34) or audience segment (for example, 24 who have viewed sports content) and you respond to that ad, server may conclude that you fit the description of the audience they are trying to reach. party ad servers to employ anonymous cookies for ad delivery and anonymous targeting.

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Stock Investing Course While only five percent of Sun's overall campaign budget was spent on CNET Networks' Enterprise Launch unit, the unit - which ran for only three hours on the day of the Web event - drove more than 50 percent of the chat event attendees who came in response to online advertising.

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Stock System Trading "Each quarter, over 50,000 business and IT professionals attend our Web event to learn about the latest technology innovations from Sun. Opportunities such as the CNET unit enable us to establish a direct dialogue with a large number of interested professionals," said Elisa Steele, vice president, Online Marketing and Merchandising at Sun Microsystems. "CNET Networks' Enterprise Launch Unit is an example of the measurable impact of today's emerging online marketing opportunities, and highlights the breadth of the high quality audience that visits CNET News.com, ZDNet, and TechRepublic."

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Stock Investing Game "It is gratifying to see that marketers are getting savvy about using the Internet to significantly move the needle in establishing valuable customer relationships," said Barry Briggs, chief operating officer of CNET Networks. "Hats off to Sun and Starcom for creating such an impactful campaign, which was as useful to our business and IT audience as it was to the success of Sun products."

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Market Stock Trading Sun's Network Computing online event is available on demand at http://sun.com/nc.

Online Stock Trading Canada About CNET Networks

Stock Investing Basics CNET Networks, Inc. (www.cnetnetworks.com) is a premier global interactive content company that informs, entertains, and connects large, engaged audiences with content in the personal technology, games and entertainment, and business technology categories. Known for its editorial expertise, the company combines its award winning content with the power of interactive technology to provide its users an intuitive, dynamic and relevant environment. The company's content portfolio features top brands including CNET, ZDNet, TechRepublic, GameSpot, and mySimon, as well as Computer Shopper magazine, and CNET Channel. With a strong presence in the US, Asia and Europe, CNET Networks has operations in 12 countries.

Day Online Stock Trading Contacts

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CNET Networks
Sarah Winterhalder, 415/344-2218 (Media)
Sarah.winterhalder@cnet.com
Cammeron McLaughlin, 415/344-2844 (Investors)
Cammeron.mclaughlin@cnet.com

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