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Kanoodle Appoints Kenneth J. Hall Chief Financial Officer

NEW YORK, May 9, 2005 - Kanoodle , a provider of sponsored links for content pages and search results, today announced the appointment of Kenneth J. Hall to chief financial officer. Mr. Hall has joined the executive team based in Kanoodle's New York City office and reports directly to chief executive officer, Lance Podell.
Hall brings to Kanoodle 25 years of financial and operating experience in partnering with executive management to drive growth and bottom-line results for public and private companies in the fast-paced technology, media, services and marketing sectors. As an experienced chief financial officer, Mr. Hall has provided the financial leadership for initial public and secondary offerings and acquisitions.

Previously, Hall was executive vice president, chief financial officer and treasurer of Mercator Software, Inc. (NASDAQ: MCTR). While at Mercator, he was responsible for worldwide financial, accounting, tax, legal affairs and investor relations activities. As a member of Mercator's executive management team, operations committee and strategy council, Ken was actively involved in the turnaround and sale of the company. Hall has also served as the chief financial officer at OnSite Access, Inc., Icon CMT Corp. (NASDAQ: ICMT), Systemax Inc. (NYSE: SYX) and National Football League Properties, Inc. Earlier in his career he also held positions with Price Waterhouse L.L.P. and Coopers & Lybrand L.L.C.

"Ken is an accomplished technology and financial executive with a wealth of experience in strategic and operating leadership," said Lance Podell, chief executive officer of Kanoodle. "We welcome Ken to the team and believe that he will be a tremendous asset to Kanoodle."
Hall holds a bachelor's degree in finance from Lehigh University and an M.B.A. from Golden Gate University. He is a member of the National Association of Corporate Directors (NACD) and the Financial Executives International (FEI).

About Kanoodle

Kanoodle provides advertisers an unparalleled opportunity to leverage text-based, cost-per-click sponsored links to reach their customers on the Web's content destinations and search engines. Kanoodle's products -- ContextTarget for context-targeted sponsored links, BehaviorTarget for behavioral-targeted sponsored links, LocalTarget for location-targeted sponsored links and KeywordTarget for search-targeted sponsored links -- are distributed on networks of high quality search and content providers, including MarketWatch.com, MSNBC.com, USATODAY.com, CNET's Search.com, the InfoSpace search properties and Kanoodle.com. Kanoodle was founded in 1999 and has offices in Buffalo, NY and New York City.

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